|
|
|
|
|
|
Business Planning
Kreston Dormers can provide you with the direction, assistance and expertise you need to develop a professional and meaningful business plan and help turn your goals into reality.
A business plan is a detailed statement of the objectives and strategies that you have established to provide a framework in which to operate and grow your business. A business plan identifies the strengths, weaknesses, opportunities and threats to the business, its products and services, thereby determining what competitive advantage your business possesses in its target market segments. The plan is based on a market assessment, which covers determining who your target market is, quantifying the potential of that market, establishing who your competition is and the nature of their offering to the market compared to yours. These issues culminate in a marketing strategy that covers how you intend to capitalise on the opportunities you perceive for the business while addressing the weaknesses and threats. The business plan should also cover the operational and financial aspects of your business.
A business plan is essential for all businesses, large or small. Without one, you cannot really say where you want to take the business and how it is performing relative to your desired goal. Although you may have a plan outline in your head, experts agree that it is necessary to formalise it by writing it down. This more disciplined approach will help you clarify your thinking on the business and will enable you to convince other people of the viability of your business - from potential investors to bank managers to employees. Planning allows you to clarify what you want to happen and identify in advance any problems that may arise.
A business plan encourages you to set measurable goals for your business, enabling you to determine the resources required and monitor your progress. It compels you to examine and develop ideas and thoughts and verify the potential you believe exists for your business. You can then decide whether the return will justify the investment of your time and finances. It also forces an analysis of your activities versus your competitors and the market in general, identifying opportunities and threats to the business. |
|
|
|
|
|
How can
we help you?
Contact us
To discuss how we can
help your organisation,
call us on (02) 9874 8038 or
Send us an email
Request for Services
Insights and Blogs
Tell us what you think |
|
|